Online search is the most widely used method of attracting qualified visitors to your Web site. According to Jupiter Research, 82% of online shoppers know exactly what they want
when they log onto the Internet and almost half of them use search engines to find solutions and vendors. With research confirming that the vast majority of searches end within the first two pages of results, prominent placement on the Internet’s major search engines through effective search engine optimization
is of critical importance.
What is Search Engine Optimization?
Search Engine Optimization — the process of making a site “search engine-friendly” — is probably the most important aspect of website design
SEO is modification done in the web site design, coding, content and/or structure of a web site in an effort to achieve the higher ranking within search engines. Search Engine
Optimization are done to attend the highest ranking in the search engine
results for some targeted keywords or key phrases.
Search engine optimization can be enforced on the website while designing it or can be performed after a website is designed. Most of the search engine uses software called “crawlers” or “spider“. The main motive of these software are to check the website create their index (search engine index).
The method of getting search result is different for each search engines. Search engine applies many techniques to index the web pages and include into its directory.
The most important thing to know about search engines is that SEARCH ENGINES ONLY INDEX TEXT. They don’t index images, and they don’t index Flash well. Although there are some exceptions to that rule, as search engines are becoming more intelligent and more able to index files such as PDF and the captions of graphic files, and some of the text in a Flash file. (To see what the search engines can index in your Flash file, go here: search engine indexing of flash files.)







